AI and Machine Learning in Digital Marketing: A Game Changer
The digital marketing landscape has always thrived on evolution. From the early days of banner ads and email campaigns to today’s dynamic, data-driven strategies, the pace of change is relentless. But now, with the rise of Artificial Intelligence (AI) and Machine Learning (ML) , we’re entering a new era — one where marketing is becoming smarter, faster, and more personalized than ever before. So, what exactly is changing? And how can your business harness AI and ML to stay ahead of the curve? Let’s dive in. What Is AI and Machine Learning in Digital Marketing? Artificial Intelligence refers to the capability of machines to mimic human intelligence. This includes learning from data, recognizing patterns, making decisions, and even predicting future outcomes. Machine Learning is a subset of AI that uses algorithms to analyze large sets of data, learn from it, and make predictions or decisions based on that data — all without explicit programming. In digital marketing, AI and ML...